Viveat Susan Pinto &Amp; Mansi Taneja

Stories by Viveat Susan Pinto &Amp; Mansi Taneja

Consumer durable firms fine-tune strategies to beat competition

Consumer durable firms fine-tune strategies to beat competition

Rediff.com   11 May 2014

Indian consumer durable market faces competition from Korean dealers.

Realtors reducing land banks

Realtors reducing land banks

Rediff.com   8 May 2014

Shift to new business model to help companies cut capital cost, increase margins.

Beverage, ice-cream makers smile as heat wave rises

Beverage, ice-cream makers smile as heat wave rises

Rediff.com   5 May 2014

The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May

Amid slump, FMCG companies pamper the price-conscious

Amid slump, FMCG companies pamper the price-conscious

Rediff.com   4 May 2014

Improve speed of delivery, introduce smaller packs, create greater value

Supertech's stalemate with buyers continues

Supertech's stalemate with buyers continues

Rediff.com   30 Apr 2014

Supertech also plans to file an SLP in the Supreme Court.

Amul readies premium ice cream to take on HUL's Magnum

Amul readies premium ice cream to take on HUL's Magnum

Rediff.com   28 Apr 2014

The move to launch two new premium products back-to-back is significant since it marks the first attempt by Amul to trade up its portfolio.

Supertech verdict a worry for builders

Supertech verdict a worry for builders

Rediff.com   14 Apr 2014

Many likely to be in trouble if restive consumers also petition the courts.

Find out which brands are rushing for tie-ups with IPL

Find out which brands are rushing for tie-ups with IPL

Rediff.com   8 Apr 2014

Big brands are keen to tie up with IPL for advertising purposes.

Amid exits, Mattel seeks to calm nerves

Amid exits, Mattel seeks to calm nerves

Rediff.com   7 Apr 2014

Peter Broegger, senior vice-president (Asia-Pacific), Mattel East Asia, will visit India this month in an attempt to restore confidence among stakeholders, rattled by a spate of departures by senior executives.

Tatas get cracking on their global branding exercise

Tatas get cracking on their global branding exercise

Rediff.com   7 Apr 2014

The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.

New Marico MD will have to drive growth: Harsh Mariwala

New Marico MD will have to drive growth: Harsh Mariwala

Rediff.com   26 Mar 2014

Harsh Mariwala, outgoing MD of Marico has high hopes from Saugata Gupta.

Sony India stumbles as emphasis shifts from laptops, smaller TVs

Sony India stumbles as emphasis shifts from laptops, smaller TVs

Rediff.com   20 Mar 2014

The once-powerful Japanese major is left with little to show in the face of sustained competition from rivals.

Be prepared to pay higher rental for homes in NCR, Mumbai, Pune

Be prepared to pay higher rental for homes in NCR, Mumbai, Pune

Rediff.com   4 Mar 2014

Home seekers demand has exceeded supply and hence there is a possibility of rentals going up by atleast 10 percent.

Goldman Sachs to power ex-Godrej boss' F&B venture

Goldman Sachs to power ex-Godrej boss' F&B venture

Rediff.com   20 Feb 2014

The 58-year-old go-to man at the consumer goods maker will helm Global Beverages & Foods that will launch confectioneries, juices and snacks in six-nine months.

Complan stirs in celebrities

Complan stirs in celebrities

Rediff.com   20 Feb 2014

Endorsements from actors like Amitabh Bachchan and Surya marks Heinz's renewed bid for a market dominated by Horlicks.

The neta seeks your Like before your vote!

The neta seeks your Like before your vote!

Rediff.com   15 Jan 2014

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto

Consumer durables production at seven-year low

Consumer durables production at seven-year low

Rediff.com   13 Jan 2014

November IIP data show a fall of over 20%, led by automobiles, gems & jewellery and home appliances; turnaround seen as unlikely.

Stage set for a clean-up act in mining

Stage set for a clean-up act in mining

Rediff.com   2 Jan 2014

The shift to gross calorific value-based grading of coal aligned domestic prices with international benchmarks.

Office rents shoot through the roof

Office rents shoot through the roof

Rediff.com   24 Dec 2013

Rents have risen most in Delhi's Connaught Place and Gurgaon's Cyber City & M G Road. Because of slowdown, supply has been restricted but demand has risen.

Leo Burnett gets future-ready

Leo Burnett gets future-ready

Rediff.com   19 Dec 2013

The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.